Bengaluru: For the first time, Kannada’s Bigg Boss will be telecast from August 6 on Viacom18, the leading video-on-demand streaming platform in the country.
This is the first-ever digital exclusive edition of Bigg Boss Kannada in the history of the OTT platform, after last year’s Bigg Boss reality show in OTT Hindi proved to be a success and a game changer in the field of digital entertainment, Woot is once again giving all its Kannada viewers the most entertaining and dramatic Bigg Boss Rasadautana from 6th August 2022. The show will be co-sponsored by Vimal Ilaichi and Paytm to entertain the viewers.
Bigg Boss OTT Kannada is an unprecedented 6-week show. Viewers will enjoy special cuts, round-the-clock content drops, and a fully interactive 24\7 live feed from the home viewing experience.
The first ever OTT version was announced today at a media conference in Bangalore. This was a power-packed event, which was hosted by Kannada film actor Kiccha Sudeep as the focal point of the media conference. He announced the show amidst crazy fans. The program was graced by Param, Cluster Head, Kannada Division of Viacom 18, SVOD and Farsad Paliya, Head of International Business of Viacom 18, and Rishi Negi, CEO of Endemol Shine India.
Speaking on the occasion, Farsad Paliya, International Business Head, SVOD and Viacom18, said, “We have successfully built a versatile and immersive digital ecosystem at Woot with a strategy to create a daily consumption proposition. Our continued efforts to pursue regional growth opportunities in this segment have helped us to successfully increase our offerings across genres and formats,” he said.
Bigg Boss OTT Hindi has proved to be a game changer in the field of digital entertainment. Now we are happy to offer Bigg Boss OTT for the first time in Kannada. Along with this, we are keen to explore new ways of providing an engaging and interactive experience to Kannada viewers in their language of choice. The launch of this iconic format in the Kannada version on Voot is very much focused on strengthening our digital-first strategy. Also, we will further optimize our existing projects for the market and continue to innovate our unique formats and stories.
Kichcha Sudeep said, “The viewers will have the final say on what happens inside the Bigg Boss house in this Bigg Boss OTT season. They, 24/7 watch competitors and control processes. It changes the way competitors play the game. I am excited to see this,” he said.
Param, Business Head of Kannada Cluster of Viacom 18 said, “We got a good mix of contestants in this competition. Those within this house are young and digitally friendly. We have designed the program keeping this in mind. 24×7 live streaming makes it more interactive. I am sure that an exciting journey will begin from August 6 through this,” he said.
Rishi Negi, CEO, Endemol Shine India said, “Bigg Boss is the most loved show in the country year after year. It has no regional or seasonal boundaries! Endemol Shine India has witnessed a successful partnership with Bigg Boss Viacom18 over the past decade. It is constantly evolving by putting on shows in different formats, screens, and languages. Now this audience favorite Bigg Boss OTT Kannada is coming in a new avatar with the first digital special edition in a new interactive version. We hope that Bigg Boss will turn out to be a blockbuster entertainer. We hope that this will further increase our collective reach in the Kannada market,” he said.